To any small business, creating and managing a Google Ad campaign can be a daunting task. Since so many people use Google to find answers to their questions, every business should be taking advantage of paid advertising through search engines. And while programs like Google Ads can help businesses be seen by countless potential customers, the time and energy put into managing a campaign can be overwhelming. Google Smart Campaigns, a platform formerly known as Google AdWords Express, offers a quicker and easier solution to this problem, and while this offer might be attractive, it can be equally destructive. 

What are Google Smart Campaigns?

Google Smart Campaigns is a platform found in Google Ads, a pay-per-click online advertising platform that allows advertisers’ businesses to show up as search results. A smart campaign is still run through Google Ads, but it is more automated and simple to use. Many new or small businesses turn to this simpler platform because of its enticing selling points that make it seem almost too good to be true. And with such a simple and attractive tool, it