Operating a business costs money, marketing costs money, advertising costs money, but like effective operation of a business effective marketing and advertising can make money. When it comes to setting a marketing and advertising budget consider the cost of a prospect, lead, and conversion then factor that into your business goals and work backward from there.
It was imperative we find a way to keep our “nightmare” a.k.a. accounting in check. Check out this post for a quick and concise recap of one of our favorite accounting resources… WaveApps.com - It is the Small Business Owner's accounting tool.
A enormous portion of advertising is understanding which campaigns are best--not merely does that tell you in which you need to focus your funds to get new clients, but [...]
Internet development is a fast-changing business. As a programmer, there's absolutely no excuse for slacking off. You need to always learn and improve your abilities if you would like [...]
After having spent your own time and money on a link building effort with what you believed was a respectable agency, you learn that their black hat methods have [...]
When you’re looking at a real estate listing online, you want to be able to imagine yourself living in the home. You should be able to picture your family [...]
Not all marketing tools are created equal. Various digital platforms reach individual audiences and are structured ways to best meet the needs of their users. Marketers know that there’s [...]
The pitfalls of trying too hard and why sometimes less is more With new technology and trends moving more quickly than ever before, digital marketing can become an intimidating [...]
SEO, or search engine optimization, is the practice of ensuring that your digital media content can be found easily by search engine users and consumers. Consider that you own [...]
The key to viral marketing is finding ways to creatively share your brand, content, or product without having to spend inordinate amounts of money.
