Operating a business costs money, marketing costs money, advertising costs money, but like effective operation of a business effective marketing and advertising can make money. When it comes to setting a marketing and advertising budget consider the cost of a prospect, lead, and conversion then factor that into your business goals and work backward from there.
It was imperative we find a way to keep our “nightmare” a.k.a. accounting in check. Check out this post for a quick and concise recap of one of our favorite accounting resources… WaveApps.com - It is the Small Business Owner's accounting tool.
When you’re looking at a real estate listing online, you want to be able to imagine yourself living in the home. You should be able to picture your family [...]
Not all marketing tools are created equal. Various digital platforms reach individual audiences and are structured ways to best meet the needs of their users. Marketers know that there’s [...]
SEO, or search engine optimization, is the practice of ensuring that your digital media content can be found easily by search engine users and consumers. Consider that you own [...]