When you’re looking at a real estate listing online, you want to be able to imagine yourself living in the home. You should be able to picture your family sitting at the dining room table together and understand the bedroom layout that will work the best for you. Maybe you’ll even envision nights in front of the fireplace together or working on auto projects in the spacious garage. Whatever your needs may be, it’s important for potential buyers to really get a feel for what the entire house has to offer.


Video tours in lieu of photo galleries have become extremely popular over the last few years because it gives the viewer a better understanding of the home’s layout. You walk the path from the front door all the way through the living room, kitchen, bathrooms, bedrooms, and all other bonus spaces. You get a more accurate understanding of room size and whether you’d be interested in touring the home in person.


Now there’s a new way to virtually step inside a listed property that’s taking real estate marketing by storm and it’s called a Matterport scan. Matterport describes itself as being “the only all-in-one reality capture system that gives you realistic, interactive 3D and VR experience” on the market that can truly make you feel like you’re standing in the home. Virtual reality is a growing trend in numerous industries, and it makes sense that it’s becoming increasing popular in real estate marketing as well. After all, the central focus of real estate marketing is to help people imagine themselves living in the home you’re trying to sell, and create new realities for people is exactly what VR tools are designed to do.


How do Matterport scans work?


It might seem a bit crazy that a single camera can create a virtual 3D model of your home in just an hour, but that’s the best part about Matterport scans: they create realistic models of your home without being time consuming or expensive.

The camera is so simple to use that it has just a single button! You don’t need additional lighting or any other fancy equipment, just a clean home and the special 3D camera, which sits on an easy-to-use tripod. The secret to capturing your entire home on the 3D camera is to use the Matterport app for iPad. Choose a place to start in your home, and as the camera rotates to take a large image of the room, the photo will load to the app!


Now on the app, you’ll be able to see how much of the room has been covered, but if you’re not sure where to move the camera next, the app actually recommends placement spots for the following picture to be taken. So if you take a photo of your living room, the app will suggest that you turn the camera around to record the other side of the room, or it might tell you that the whole room has been captured and suggest you move onto the space behind the photo, like a hallway. When the image has been loaded into the app, you’ll also be prompted to identify where windows and doors are located in the room, which