If you are reading this, you are most likely a web designer, web developer, or someone who recently created a website for themselves or their business. Creating and optimizing a website can be a complicated process that takes time, energy, and expertise to do effectively.

If you are here to learn and get some ideas about how to improve your website, keep reading! 

Categories of Improvement

This article is broken up into categorical improvements for your website based on their level of importance. This is because some aspects of a website are more important than others. Those listed in the ‘Critical Improvements’ category are fundamental and will heavily impact the success of your website. Those listed in the ‘Important Improvements’ category will moderately impact the success of your website. Finally, those listed in ‘Optional Improvements’ will also moderately impact the success of your website but are not as crucial as those in the previous two categories. 

Critical Improvements

The following are deemed to be critical improvements to any website and should be changed as soon as possible if your website doesn’t currently possess them. 

1. Become SSL Certified 

SSL stands for secure sockets layer. An SSL certificate is a type of online certification that provides a level of security to the website through authentication and allows clients to have an encrypted connection to y