Values and Differences in SEO and PPC Marketing is a crucial function for any business that strives for growth. The props used in marketing have evolved over the years to provide business exposure and [...]
Operating a business costs money, marketing costs money, advertising costs money, but like effective operation of a business effective marketing and advertising can make money. When it comes to setting a marketing and advertising budget consider the cost of a prospect, lead, and conversion then factor that into your business goals and work backward from there.
It was imperative we find a way to keep our “nightmare” a.k.a. accounting in check. Check out this post for a quick and concise recap of one of our favorite accounting resources… WaveApps.com - It is the Small Business Owner's accounting tool.