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ARTICLES2019-06-27T08:48:27-05:00

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A COLLECTION OF RESOURCES FROM BLUE RIDGE MEDIA COMPANY AND OUR PARTNERS. LOOKING FOR SOMETHING MORE SPECIFIC? LET US KNOW.

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Where Do I Start? An Intro to Small Business Marketing

So, where do I start? That’s one of the most common question small business owners have once they’ve established a business or for businesses they are in the process of establishing. That question is similar to asking “what’s the right way to get there” without specifying where ‘there’ is so we’ve come up with a series of articles, videos, and podcasts to point you in the right direction.

Our entire series is based off questions asked by clients, prospects, and friends so feel free to submit your marketing questions for a chance to have them answered!

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How Do Click-Through Rates Influence Paid Advertising?

October 2nd, 2019|Comments Off on How Do Click-Through Rates Influence Paid Advertising?

Click-through rates appear in practically every form of digital marketing campaigns. Are your click-through rates hurting your paid advertising campaign, or are they working in your favor? If you want to be successful in your [...]

SEO: Understanding The Basics

September 18th, 2019|Comments Off on SEO: Understanding The Basics

What is SEO? SEO stands for “Search Engine Optimization”. It’s the process of optimizing your website in order to increase your rankings on the organic and “free” portion of search results. Organic search rankings account [...]

Is It Time To Switch From Only Using SEO To Paid Advertising?

September 4th, 2019|Comments Off on Is It Time To Switch From Only Using SEO To Paid Advertising?

You may be asking yourself, should I run paid advertisements when I already rank well organically? This is a common questions businesses ask. Switching from solely organic advertising to paid advertising is a huge decision. [...]

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