Bing Ads vs. Google Ads – Pros & Cons
By: AJ Fisler The digital age is here and inescapable, and along with it are new ways of advertising and marketing. The internet has grown into a world of [...]
Coronavirus Lakewood, OH Community Resources
As a community, Lakewood, OH and the small businesses within, we need to come together and stay calm. The best way to support each other at this time of [...]
Where Do I Start? An Introduction to Small Business Digital Marketing
Operating a business costs money, marketing costs money, advertising costs money, but like effective operation of a business effective marketing and advertising can make money. When it comes to setting a marketing and advertising budget consider the cost of a prospect, lead, and conversion then factor that into your business goals and work backward from there.
WaveApps.com – Accounting for small business
It was imperative we find a way to keep our “nightmare” a.k.a. accounting in check. Check out this post for a quick and concise recap of one of our favorite accounting resources… WaveApps.com - It is the Small Business Owner's accounting tool.
How Matterport Scans Can Yield Higher Sales Rates in Real Estate
When you’re looking at a real estate listing online, you want to be able to imagine yourself living in the home. You should be able to picture your family [...]
When is creative marketing too creative?
The pitfalls of trying too hard and why sometimes less is more With new technology and trends moving more quickly than ever before, digital marketing can become an intimidating [...]
Why You Need to Keep an Updated Blog for Search Engine Visibility
SEO, or search engine optimization, is the practice of ensuring that your digital media content can be found easily by search engine users and consumers. Consider that you own [...]
6 Ideas for Viral Marketing!
The key to viral marketing is finding ways to creatively share your brand, content, or product without having to spend inordinate amounts of money.
Good Web Design Practices
Your website is where your business resides -- it's like the headquarter of an offline company. Hence, it is important to practice good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible.
Do You Know Who Your Audience Is?
Understanding the type of people who visit your site is a very important task because you can use that information to enhance your site to suit them. As a result, you will gain more loyal returning visitors that come back again and again for more.