Operating a business costs money, marketing costs money, advertising costs money, but like effective operation of a business effective marketing and advertising can make money. When it comes to setting a marketing and advertising budget consider the cost of a prospect, lead, and conversion then factor that into your business goals and work backward from there.
It was imperative we find a way to keep our “nightmare” a.k.a. accounting in check. Check out this post for a quick and concise recap of one of our favorite accounting resources… WaveApps.com - It is the Small Business Owner's accounting tool.
A enormous portion of advertising is understanding which campaigns are best--not merely does that tell you in which you need to focus your funds to get new clients, but [...]
When you’re looking at a real estate listing online, you want to be able to imagine yourself living in the home. You should be able to picture your family [...]
Not all marketing tools are created equal. Various digital platforms reach individual audiences and are structured ways to best meet the needs of their users. Marketers know that there’s [...]
The pitfalls of trying too hard and why sometimes less is more With new technology and trends moving more quickly than ever before, digital marketing can become an intimidating [...]
SEO, or search engine optimization, is the practice of ensuring that your digital media content can be found easily by search engine users and consumers. Consider that you own [...]
The key to viral marketing is finding ways to creatively share your brand, content, or product without having to spend inordinate amounts of money.
Your website is where your business resides -- it's like the headquarter of an offline company. Hence, it is important to practice good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible.
Understanding the type of people who visit your site is a very important task because you can use that information to enhance your site to suit them. As a result, you will gain more loyal returning visitors that come back again and again for more.
