By Madison Kasper

In a world run by social media marketing, you may be thinking that email marketing is dead. However, it is very much alive and still being used today! There are close to 4 billion email accounts, according to The Radicati Group, which is the widest reach among any social networks. If this marketing tool is used correctly, it can be very beneficial to your business.   

Email marketing includes sending personalized advertisements, information, newsletters, and other content to increase returning customers and engage potential customers. Throughout the many years of this marketing strategy being used, it has proven to be quite successful. According to a study conducted by Emarsys, 81% of small businesses rely on email marketing as their primary way of recruiting new customers. Based on research done by Litmus, the average ROI for every $1 spent is $42, which is higher than any other marketing strategy.

Why Use Email Marketing

The average ROI is not the only reason why you should consider implementing this marketing tool. Here are other reasons why:

Targeted Content

With email marketing, you can send out specialized content to a targeted audience using segmentation. The more specific the email’s subject line and content is, the more likely the recipient will engage with it. Sending relevant information helps with brand recognition because recipients tend to remember that your business sends useful information. Targeted email campaigns reduce the number of blast emails customers receive that are not specific to them.

Increase Sales    

Emails typically include a call-to-action for your customers to participate in. This makes it easier for the recipient to take action or make a purchase from their laptop or phone. It is also a great opportunity to re-engage customers and make a purchase. Additionally, around 49% of consumers said they want to receive promotional emails from their favorite brands.   

Traffic to Website

Search Engine Optimization (SEO) is not the only way to bring traffic to your site. Emails are the perfect opportunity to increase traffic to your website. By including relevant links, the recipients can visit your website and explore it even further.</