Geofence technology draws a virtual perimeter around real life locations such as a store or city block. These geographic “fences” can also be custom drawn around the perimeter of a business or set to a certain radius around a location down to 0.1 miles. The technology then uses location based services to track when a user enters or exits the set perimeter. Then ads are served to them via their smartphones or tablets when they are in a certain location or can follow them and serve them ads about your business for a set amount of time after visiting.
For example, say you own a sporting goods store in your city. You could use geofencing marketing to serve ads to people who visit a Dick’s Sporting Goods or another large chain sporting goods store. This would get your ads in front of people who are looking to buy goods that you sell. When you pair this with more traditional marketing services such as PPC advertising you can create an effective marketing strategy to hit consumers from all angles.