Geofencing

IMAGINE BEING ABLE TO ADVERTISE TO A PRECISE AREA THROUGH MOBILE APPLICATIONS. WE SPECIALIZE IN GEOFENCING LOCATION MARKETING IN CLEVELAND, OH.

Geofencing mobile marketing allows for businesses to serve display ads within popular apps on cell phones and tablets. Businesses can then target people in precise areas and places they typically go to like retail locations, restaurants, neighborhoods, anywhere down to a 0.1 mile radius, and even your competitors’ locations. Small businesses are typically less well known by consumers as opposed to larger brands which makes geofencing a particularly useful tool to help grow your business.

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HOW DOES GEOFENCING WORK?

Geofence technology draws a virtual perimeter around real life locations such as a store or city block. These geographic “fences” can also be custom drawn around the perimeter of a business or set to a certain radius around a location down to 0.1 miles. The technology then uses location based services to track when a user enters or exits the set perimeter. Then ads are served to them via their smartphones or tablets when they are in a certain location or can follow them and serve them ads about your business for a set amount of time after visiting.

For example, say you own a sporting goods store in your city. You could use geofencing marketing to serve ads to people who visit a Dick’s Sporting Goods or another large chain sporting goods store. This would get your ads in front of people who are looking to buy goods that you sell. When you pair this with more traditional marketing services such as PPC advertising you can create an effective marketing strategy to hit consumers from all angles.

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Mobile Marketing Done Better

Target specific locations.

USES POPULAR APPS

Have you ever had an advertisement pop up in the middle of your mobile game? Your business could be taking advantage of that valuable advertisement space. Geofencing uses popular apps like the Weather Channel, Candy Crush, Words with Friends, Pandora etc. to target prospective customers.

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CUSTOMER ENGAGEMENT

Since you will be advertising to specific locations, you can target your advertisements to the exact target audience. For example, if you place your geofencing advertisements directly over your business, you will be able to run customer loyalty programs and specials to your current customers.

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CONVERSION TRACKING

When you use geofencing technology, you will be able to see and use real time conversion tracking data. For example, you will be able to see exactly how many people have seen the advertisements you are currently running, and then if they went on to actually visit your business in real life.

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