Customer relationship management (CRM) is important for small businesses, as it allows you to monitor and analyze how customers interact with your company. There are many companies that have created software that helps make small business CRM easier. Most of those platforms function as Software as a Service (SaaS) so you pay a fee every month or year to retain access to the software. The amount you pay will depend on the company, what services they offer, and how they price their service. 

Woman working with human resources software at work

What is CRM Software?

Small business CRM software is a tool that allows sales, marketing, and customer service employees within a company to organize and coordinate their data and activities. Small business CRM softwar