By: Jessica Sims

What Is PPC?

PPC stands for pay-per-click, an advertising model that lets marketers place ads on an ad platform and pay the host of that platform every time their ad is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. The goal being to lead the viewer to click through the advertiser’s website or app, where that visitor can complete a valuable action, such as purchasing a product.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to display ads that are relevant to what users are searching for.

For example, if BRMC were to bid on the keyword “Marketing Agency”, our ad might show up in the top spot on the Google results page.

Each time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee. When PPC is working correctly the fee is trivial because the visit is worth more than what you pay for it. In other words, if we pay $2.00 for a click, but that same click results in a $300.00 sale, then we have made a decent profit.

While several factors determine how successful your PPC advertising campaign will be, you can achieve a lot by focusing on:

Google Ads

Google Ads,