For a local business, Google My Business (aka listings on Google Maps) reviews are a critical component to success. These reviews are one of the first times that show up when someone Google’s your business name or, in some cases, the products or services you offer. Prospective customers utilize these reviews to figure out whether they will buy from you or not.
Getting a customer to actually leave a review of you or your business on Google is a challenge, to put it lightly. One reason for this is that Google does not actually make it easy for someone to write a review. When you write an email asking customers to write a review for you on Google, you would have multiple steps of instruction for that person to leave a review. The email would be longer than a CVS receipt (which let’s be real, is really long) and the person would probably just delete your email.
To avoid this happening, the steps below show you two ways to create a direct link to your Google reviews page. This makes the process much simpler and easier for customers to review you or your business. The easier the process is for the customer the more likely they are to review you.
Step One: Sign into your Google My Business dashboard
The first thing you need to do is sign into your Google My Business account. If you have multiple businesses listed under your account, you would want to choose the listing you want to create the review link for.
Step Two: Create a profile short name
Before we start this, if you’ve already created a profile short name you can skip this step and head to step three.
In this step you will need to create a profile short name. A profile short name is a custom name for your business profile. This makes it easier for customers to find you on Google properties such as Search or Maps.
Begin by clicking on the “info” tab on your dashboard. You will then see the option to add a profile short name, the option to do so is located under the phone number and above website.
This is what you will see when you click to edit it.