When social media platforms were first invented, using them for business was not what came to mind. For instance, Facebook and Twitter were created for a fun way for people to communicate with their friends and family online. In order to appeal to the different types of people on social media, you need to have some fun with your content. People are not going to want to interact with a basic or corporate centered tweet or post.
Best of Both Worlds
Who says educational or informational content always has to be boring? If you have information that you want to portray to your followers, you can still present it in an entertaining manner. You can combine the informational content while still having a lively engagement with your followers. Create a meme, an element of a culture that is usually portrayed as an amusing image, video, text, etc., or funny infographic while still getting your point across that will grab your follower’s attention.
Here are some great examples from Bed Bug BBQ’s instagram, a bed bug exterminator:
You would think bed bugs are the last thing people want to interact with when they are scrolling on social media, but according to Shape, people actually enjoy looking at “gross” stuff on the Internet. Especially if you use memes and funny images to get across the unappealing content, people will naturally laugh and relate to it. Also, using memes are a quick and easy way to follow social media trends.
Interact!
When you first venture into the business side of social media, you need to understand that being interactive with your followers is the key to success. Having the chance to engage with your followers in a fun and relatable way also helps make your brand seem more personable instead of corporate. Using your industry knowledge and experience will also help you successfully interact with your audience. Your followers will begin to see you as an expert and an acquaintance which will make you more approachable to do business with.
Giveaways & Contests
Everyone loves free stuff. Contests and giveaways are an excellent way to not only engage with your followers but also expand your social media audience. When you do giveaways, you can even have your followers comment and tag their friends in the post as one of the requirements. This is a fun way to gain more brand exposure for free. Not only will your reach your follower’s friends, but they may have the same interest in your brand as their friend and you will gain more followers as well.
Don’t Be Afraid to Use Emojis😃👍
Emojis are a fun way to help increase your audience engagement. HootSuite has even stated that using emojis in tweets has proven to increase engagement by 25.4% and using them in Facebook posts can increase the number of likes by 57%. However it is important to keep in mind that you need to choose the appropriate emojis for your post/tweet. It would be horrible to put your company’s reputation at risk because you posted an emoji that doesn’t mean what you thought it did. As long as you make sure to stay up to date with the latest emoji updates and meanings you should be in the clear. It is better to be safe than sorry, so if you are not 100% sure on the meaning it is better not to post it.
Need Social Media Marketing Help?
Do you need help with your social media marketing? Whether it be Facebook, Twitter, or Instagram, look no further than Blue Ridge Media Company in Cleveland, Ohio. Our team is experienced in all your social media needs. We are here to help you get real results. Check out our social media management services, and contact us today on our website or call us at (216) 233-3009 today!
