The average American is exposed to 4,000 to 10,000 digital ads daily, and they end up completely ignoring the ones that don’t resonate with them.
As a company, you should find ways to create valuable content for your audience, stand out against the competition, and stay consistent in your communications. Content marketing can help you achieve these goals.
What Is Content Marketing?
Content marketing is a marketing approach focused on creating valuable online materials such as blogs and videos that stimulate interest in a company’s products or services. The materials’ primary purposes are to attract people to a company’s site and make them act favorably on the marketer’s interests (i.e. purchase something, click through the site, etc).
Valuable, interesting content is what will set you apart from the 10,000 other ads that your audience sees every day. It will attract new clients, encourage viewers to share your posts, and generate potential leads.
For example, Dove released a Youtube video that brings together a group of women. It asks each person to have an individual session with a forensic composite artist.
Each woman describes herself, and the artist sketches her based on the information she provides. They don’t see each other in this part of the video. The women then mingle with another guest. Each of them has another session with the artist, and each woman needs to describe the person she talked to in that session.
The artist shows the finished sketches to the women. He based the illustrations on how the women described themselves and how other people described them. The results are surprising. In all of them, women demonstrated that they are more critical of themselves than towards others.
The video ends with the line, “You are more beautiful than you think.” To date, it has reached 10 million views on Youtube.
Here is a more targeted example of fantastic content from Rip Curl, a popular surfing brand. Rip Curl runs an online publication called The Search. It’s considered an authority on everything surfing related, including information on the best waves, great photo features, and articles written by surfers.
This publication now has over 100,000 YouTube subscribers and more than two million Facebook followers. Surfers go back to Rip Curl’s website to follow the publication because of its valuable, interesting, and relevant content. The content, therefore, effectively generates site visits and leads.
So now that we’ve read about a few examples, what are the advantages of content marketing?
Higher Domain Authority
Creating awesome content attracts other companies or bloggers to write articles that will link back to your site. These articles and links add a perception of your brand’s authority and expertise. Technically, these things will also make search engines view your site as an authority when it comes to your niche. Higher domain authority will generate more organic traffic and leads to your site.
Search Engine Visibility
Creating quality content and linking it back to your site helps Google determine that your website is an authority for specific keywords. The more relevant content you create, the more opportunities you have to rank on Google.
Social Media Engagement
Your social media posts and content can drive people to share those posts on their pages. This action can help exponentially increase your engagement and followers.
Your content should enable you to engage your target audiences. You can easily recommend and have them consume your products or services when they’re engaged.
Creating consistent content encourages brand loyalty with your customers. This is very important to any company because generally, 80% of a company’s business comes from only 20% of its clientele. Your loyal customers are the ones who will keep purchasing your products and sharing your content with their family and friends.
Decreased Marketing Costs
Content marketing is a cost-effective facet of digital marketing that can yield amazing website traffic, conversion rates, and revenue. Creating valuable content will lower your cost per click rates and increase average order values, leading to decreased marketing costs.
It may take some time to see the effects of such efforts, so include content marketing in your budget to enjoy its many benefits.
Get Started with Content Marketing
Content marketing involves plenty of thinking about producing valuable content, measuring the return on your investments, and doing everything consistently. It can be a tough marketing approach to execute, but it’s well worth the effort.
When creating amazing content, the first step is to know your target market. Clearly define your audience’s age, location, gender, and preferred digital platforms. Find out everything you can about the people you want to target. After that, plan your content as part of your overall marketing strategy, where to distribute it, and how to track results.
It’s best to find a content marketing company that can help you create relevant content for your target audience if you don’t have a digital marketing expert on your team yet. A successful campaign can improve conversion rates, generate leads, and build brand authority.
Are You Ready to Get Started?
Finding the right partner will take your brand to the next level of online visibility, engagement, and revenues you’ve never experienced before. BRMC’s content marketing services can take your brand to the next level! Call us today at 888-535-2762!