Not all marketing tools are created equal. Various digital platforms reach individual audiences and are structured ways to best meet the needs of their users. Marketers know that there’s a strong difference between designing a print ad, posting a graphic on social media, and writing copy for a website’s landing page. And the best marketers know how to combine these techniques for the biggest impact. Getting a website in Blue Ridge is not enough; marketing in Blue Ridge is the difference between a successful business and one without traffic.

All of these marketing tools are valuable independently for their own reasons, but in order to truly make a mark on future consumers or clients, you need to market in a variety of ways. In Blue Ridge places where you may see the most advertising and engage the most with content will not always be the same go-to places as your potential future clients as many of them are tourists, so start where your potential future customers spend their time finding information.

Search engine SEO for landing pages

Where do most people go when they want to find information or learn about a topic? Google. Smart-phones give us the ability to be expert researchers on-the-go and we are constantly seeking information that can be found instantly. If a potential consumer or client is looking for a service or product that you provide, you want to appear in search engines and present your site as click-friendly!

Your page should have a strong headline and very brief, simplified description of your service or what is being offered to anyone who comes across your page. With at least image or video, your page should also be supported by customer testimonials, or additional information about your proven success. And the best marketers know that there should also be a way for you to easily collect names and email addresses by creating a simple form that doesn’t look time-consuming or like spam. Having a strong homepage or landing page can give an excellent first impression to your brand.

Another key piece worth mentioning as it relates to Search Engine Optimization on your website is the performance speed – did you know Google penalizes for slow websites or those without forced SSL certificates (what makes it HTTPS)? Blue Ridge Media Company maintains all client websites on low-density high performance website hosting in Blue Ridge GA. By not using conventional hosting like GoDaddy or BlueHost our clients have a 99.995% up-time and higher page rankings due to faster website loading times, especially when running WordPress or Magento. While they may be cheaper business owners must realize the importance of reliable fast content delivery in today’s digital world.

Blogging on your website

Writing blog posts is a recommended way to keep your rank in search engines high, while engaging with your audience and defining the brand or voice of the company. Blog topics can range from news in your industry, to updates about the company, advice from experts in your field, the latest technology or tech updates related to your brand, or even the occasional personal blog to make your voice as a company more relatable and friendly to your audience.

If you’re able to post editorial, or “advertorial” content that is of high value to your audience, blog readers may engage with or share your blog on their own social media channels, or send links to friends. Not only are people interacting w