Whether is be Gmail, Google Search, or YouTube; Google has revolutionized how we make the Internet work for us. Something you may not have thought of however is how Google revolutionized the online marketing space. AdWords, Google’s advertising platform, is a one stop shop for online marketers and companies looking to increase their online presence. How does it work? If you’re getting married, for example, and spend a lot of time Googling wedding related things Google will serve you ads for wedding related stuff based on your Google searches.

For Example:

We searched for “custom invitations” on Google these were the results. As you can see before we even get to see the organic search results, based on SEO ranking, Google serves us ads for popular custom invitation websites such as Zazzle and Vistaprint. That’s Google AdWords hard at work. Funny enough, if we go to another website, such as Spectrum Internet Speed Test, we see the ad below for Vistaprint, one of the websites whose ad we were served on Google. As a small business owner this can be remarkably helpful to growing your business, but the question then becomes, how does Google do this?