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A COLLECTION OF RESOURCES FROM BLUE RIDGE MEDIA COMPANY AND OUR PARTNERS. LOOKING FOR SOMETHING MORE SPECIFIC? LET US KNOW.
How to Support Local Businesses While Social Distancing
COVID-19 has impacted all of us within the last few months, and it’s hit us especially hard in the past few weeks. All of a sudden, it feels like our lives have been flipped upside [...]
Working From Home: Tips and Tricks
In the past few weeks, everyday life has changed dramatically across the globe. Suddenly, businesses are temporarily shut down, we’re all being told to stay home as much as possible, and it seems like every [...]
Coronavirus Lakewood, OH Community Resources
As a community, Lakewood, OH and the small businesses within, we need to come together and stay calm. The best way to support each other at this time of social distancing is to spread relevant [...]
BRMC’s COVID-19 Response
Dear Customers, Family, & Friends, Since the day we opened our doors Family-first has always been a core value of Blue Ridge Media Company. During this time of uncertainty we want to get in touch [...]
Don’t Let The Coronavirus Hurt Your Business
By: Cecilia Bennett The Coronavirus pandemic seems to have small businesses everywhere in a real conundrum. With bars and restaurants being forced to close and only carry out or deliver, to local events and concerts [...]
How Cost Per Conversion is Calculated
When dealing with paid advertising, there are a lot of terms you need to know. One of those is cost per conversion (not to be confused with cost per click), also called cost per action [...]
Where Do I Start? An Intro to Small Business Marketing
So, where do I start? That’s one of the most common question small business owners have once they’ve established a business or for businesses they are in the process of establishing. That question is similar to asking “what’s the right way to get there” without specifying where ‘there’ is so we’ve come up with a series of articles, videos, and podcasts to point you in the right direction.
Our entire series is based off questions asked by clients, prospects, and friends so feel free to submit your marketing questions for a chance to have them answered!
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What is PPC in Paid Advertising?
Paid advertising has become an integral part of digital marketing strategies, and one of the most effective tools in a marketer's arsenal is PPC. PPC, or Pay-Per-Click, is a digital advertising model that enables advertisers [...]
How Do Search Engines Rank Websites?
When we use search engines like Google or Bing to find information, we often wonder how these search engines decide which websites to display on the first page of the search results. We aim to [...]
What Kind of Content Helps Improve SEO?
Search Engine Optimization (SEO) is vital in driving organic traffic to websites, and content marketing is at the heart of any successful SEO strategy. Focusing on the right content is crucial when enhancing your website's [...]
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