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A COLLECTION OF RESOURCES FROM BLUE RIDGE MEDIA COMPANY AND OUR PARTNERS. LOOKING FOR SOMETHING MORE SPECIFIC? LET US KNOW.
What All Business Owners Should Know About Using a Variety of Marketing Tools
Not all marketing tools are created equal. Various digital platforms reach individual audiences and are structured ways to best meet the needs of their users. Marketers know that there’s a strong difference between designing a [...]
When is creative marketing too creative?
The pitfalls of trying too hard and why sometimes less is more With new technology and trends moving more quickly than ever before, digital marketing can become an intimidating obstacle where you’re always trying to [...]
Why You Need to Keep an Updated Blog for Search Engine Visibility
SEO, or search engine optimization, is the practice of ensuring that your digital media content can be found easily by search engine users and consumers. Consider that you own an online store that sells fitness [...]
6 Ideas for Viral Marketing!
The key to viral marketing is finding ways to creatively share your brand, content, or product without having to spend inordinate amounts of money.
Good Web Design Practices
Your website is where your business resides -- it's like the headquarter of an offline company. Hence, it is important to practice good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible.
Do You Know Who Your Audience Is?
Understanding the type of people who visit your site is a very important task because you can use that information to enhance your site to suit them. As a result, you will gain more loyal returning visitors that come back again and again for more.
Where Do I Start? An Intro to Small Business Marketing
So, where do I start? That’s one of the most common question small business owners have once they’ve established a business or for businesses they are in the process of establishing. That question is similar to asking “what’s the right way to get there” without specifying where ‘there’ is so we’ve come up with a series of articles, videos, and podcasts to point you in the right direction.
Our entire series is based off questions asked by clients, prospects, and friends so feel free to submit your marketing questions for a chance to have them answered!
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The Importance of Mobile-Friendly Websites
When it comes to web development, having an optimized mobile site can be the deciding factor in a consumer's mind between you and your competition. Today we’ll take a brief look at what they are, [...]
How to Run a Successful Instagram Marketing Campaign
By: Aubrey Bechter Instagram is a great opportunity to grow your online presence, boost brand awareness, and increase engagement. Here, we will be discussing some of the ways that can help you expand your business's [...]
How AI Can Affect Marketing
Artificial intelligence (AI) marketing utilizes artificial intelligence technologies to make a variety of digital marketing decisions based on consumer data collected from observations. These technologies simplify the marketing process for businesses by easily targeting customers [...]
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