Good graphic design isn’t just recognizable – it defines an entire brand. If you see two golden arches with a red background or the white silhouette of a bitten apple, McDonald’s and Apple come to mind instantaneously. Both companies use very, very specific fonts and colors in their advertisements and logos. Indeed, with successful corporations like these, what you see (graphic design) is so intertwined with what you get (goods & services).
This is why every business should use graphic design services to help with branding and marketing. You need your company to be recognizable and unique, or else it will have trouble standing out from the crowd. You have competition – make yourself stick out!
How Graphic Design Helps YOU
Graphic design is more than just pretty visuals! Designers arrange carefully chosen fonts, colors, and more to convey their message. While anyone could try making logos and ads for themselves, it takes plenty of time and skill to make them effective. Graphic design services are well worth the money if you want to take advantage of the benefits of great graphics & branding. This is definitely the case if you’re taking your small business online – a website with good branding & design is crucial!
Your Brand Needs It
First impressions rule our modern age. We take away so much from just skimming headlines and glancing at images. Images are especially useful with their ability to summarize information. That’s why good branding is so important, and why graphic design can help. But what really makes up a “brand” anyways?
Your brand is about more than the pretty logo on your business card; it’s your business’s image and reputation. You need your customers (both prospective and current) to have a clear notion of what your business stands for. Cutting-edge technology? Flavorful food? Easy-to-use business tools? Whatever it is, the quickest way for customers to form an idea of who you are is through effective graphics.
Logos and Brand Guides
If you haven’t already, start with getting a logo, and consider having a branding guide to go with it! Your main logo is going to define your business’s appearance, but a branding guide will help you keep track of fonts, colors, logo variations, and so forth. Will your typesetting be sleek or focus on readability? Will you use warm colors, cold colors, or the grayscale? These are just some of the basic questions – a good graphic designer can help you resolve the specifics. By using these traits consistently, your overall message will be unified.
Graphics for All Marketing Avenues
One of the most important reasons to have good graphic design on your side is the countless platforms that require it. If you want to be a successful small business, you need a website, marketing campaigns, business cards, and social media. It’s a lot to stomach – imagine all the painstaking visual design!
How do you get your site, ads, posts, etc. to follow a unified design that fits your branding? Graphic design services help you make the right choices and ensure your designs look good on the medium they’re made for.
Need Graphic Design Services?
If you want your brand to look sharp, Blue Ridge Media Company can help! We’re a digital marketing agency in Cleveland, OH skilled in graphic design, paid advertising, web development, and much more. Feel free to contact us online or call us at (888) 535-2762 today!