If your business is not taking advantage of Google My Business, you could be missing out on a lot of potential brand awareness, and customers may not be able to find you. Establishing a Google My Business is essential to building and maintaining your online brand presence. Google My Business helps you effectively provide accurate information about your business to prospective customers while gaining more brand exposure. It is crucial for businesses to understand just how important Google My Business is for their overall brand.
What is Google My Business?
Google My Business is a completely free platform to use and set up. Once you register and verify your business, it will give you permission to manage and control how your business appears on Google search results and Google Maps. You will be able to correctly edit your business’ information, which will help your customers be able to find you easier online. This will also give you access to your Google reviews, which will allow you to respond and interact with your customers in an easy and effective way.
Control Your Information
There is nothing worse than losing out on a potential prospective customer because your business information is incorrect or not shown on Google. When your business establishes a Google My Business you are able to ensure that all your business information is displayed correctly for your customers to view. This information includes your business’ name, address, phone number, and company description. You will also be able to showcase photos of your products or services. This will add value to your customer engagement with your business. Having a Google My Business allows your business to look more professional with a completed profile.
Local Search Visibility
If your Google listing does not currently have an accurate physical business address then it will greatly reduce the chances of potential customers finding your company. When your business’ location isn’t easy to discover online, then your prospective customers will most likely go somewhere else that is easier to access. This will result in your business losing out on potential revenue. Google My Business helps you enable your business’ location on Google Maps which almost instantly opens your business up to a bigger consumer audience.
Nowadays, people tend to directly search for businesses near them through Google Maps, whether it be online or through the app, without even searching on Google. In order to successfully capture these customers, you need to have your location available on these local searches. This can prove to be a huge competitive advantage because it allows potential consumers to instantly see how close your business is to their current location. The possibility that they’ll pay your business a visit immensely increases.
Gain Customer Trust
When consumers see your business is being endorsed by Google, they will instantly have more confidence and trust in your brand.