It isn’t uncommon to hear people interchange the terms ‘web design’ and ‘web development.’ However, they are two different jobs that require different areas of expertise. They also describe two different parts of the web creation process. Curious to know the differences?
Web design mainly focuses on the aesthetics and functionality of a website. In other words, they come up with the layout of the website along with its visual elements. The layout of a website should have certain goals in mind when being designed. Once the website’s information ‘hierarchy’ is established, this will help guide the design process. The hierarchy of information is the strategic flow and placement of content throughout a website. This may also be thought of as a ‘conversion funnel.’ The goal of most websites is to turn a visitor into a conversion. A conversion might be as simple as having a website visitor sign up for a newsletter. A conversion could also be a sale, a download, or any sort of interaction with the website.
Web designers use principles of design such as emphasis, balance, alignment, contrast, repetition, proportion, and movement in order to create an aesthetically pleasing layout. Web designers,