Creating and starting a business can be a huge undertaking. From coming up with the capital to designing a logo to building a website, there are several steps you must take to make your new venture a success. One way to ensure all your hard work and time pays off is by implementing search engine optimization practices. Search engine optimization is a marketing tool you should utilize in your small business marketing strategies to increase your reach to possible customers. 

Graphic showing different categories for search engine optimization

What is SEO?

Search Engine Optimization, or SEO, is the process of optimizing your website, webpages, and content to increase your organic search ranking in the “free” portion of search engine results.