Traffic to your website increases dramatically if your content is search engine optimized (SEO). SEO can be hard to understand, and it takes time and research to master and apply it correctly.
That’s the reason most businesses and marketing firms take advantage of SEO copywriting services. In this article, you’ll learn how using SEO copywriting services can help you grow your website, and therefore your business, faster than ever before.
How Professional SEO Copywriting Services Make a Difference
A whopping 77% of users on the internet regularly read blog posts. That’s why so many websites rely on bloggers and copywriters for exposure. What does SEO have to do with this, you ask?
SEO makes your site much easier to find. This technique allows you to take advantage of a search engine’s algorithm, preferably Google’s, whenever someone searches using a keyword related to your site or business.
Getting on that coveted first page of Google is not an easy task. How often have you clicked on the second page of Google? Surely, it has been a long time and you were desperately looking for the right site. SEO copywriting services increase your chances of getting higher up that search ranking.
As you read further, you’ll get a better idea of what copywriters do to optimize your content.
SEO Gets Clicks, Content Gets Read
No matter how good your SEO is, the content should be good too. Research shows that most people who click on articles only read 18% of the article. So how do you get a bunch of keywords and turn it into a good piece?
Having a good structure, that’s how.
Everything starts with the title. As the first thing your readers see, it needs to be eye-catching. It should give the idea as to the content of your article too. The title should also be a Heading 1 or Heading 2, which will catch the eye of Google’s algorithm.
Once they’re interested, you need to hook them. This is why your introduction needs to resonate with your audience. Your intro should make them believe your article has the information they want. The title lures them in. Your introduction keeps them there.
Now, you have them interested in what you have to say—it’s time for your article’s real meat. SEO isn’t just about placing the article on the first page of the search engine results page (SERP). It’s also about keeping your visitors on your site for a long time.
Because of that, your content must be well-written and not just random gibberish that happens to be chock-full of keywords. Google’s algorithm doesn’t just look at your article’s length and how recently it was posted, it also measures and tracks how your visitors “move around” your site.
When you hire an SEO copywriting service, you’re paying for the writer’s experience and expertise. They write interesting articles with substance that will keep your visitors wanting more.
You could have a fantastic vocabulary, but what are fancy words without research? If your article has no useful information, why would anyone read it? That’s why credibility is an extremely crucial component of having a good article.
Copywriters can’t just be good at writing. They have to be great researchers too. In order to keep your audience hooked, your article needs authority. When statements are substantiated by research, readers get a sense of your business’s authority and expertise. On the other hand, if an article is filled with empty words and phrases, readers tend to click away.
Cultivate your Brand
You want people to know the work you put into your website. People buy Apple products because their brand is proven, well known, and sells quality products. This principle applies to websites as well. You want your website to give that same vibe and make people confident in your website.
Now that you know what SEO copywriting services can do to help build a website into both a product and a brand, it’s up to you. Are you ready to take the next step and bring your website onto a whole new level? BRMC can help! You can count on our team for the SEO copywriting services you need. Call us today at 888-535-2762 or visit our website to learn more.