Having a blog is one of the best things you can do for your website to improve your SEO, engage your customers, and draw in new traffic to your site- but copywriting is more than just running a blog. Think about how many parts of your site require descriptions, explanations, and more. Your whole site depends on making your customers understand how your business can make their lives easier, and you need well-written copy to help communicate that.
Copywriting Can Add a Human Touch
You don’t want your website to sound like it was written by a robot. In order to connect with customers, your website should have some human spark and let readers know that there are real people behind it. You’re trying to draw potential customers in and let them know that your business can make their lives easier and more comfortable. They need to know that your company cares about them, and some human touches in your copywriting can go a very long way with that.
Give Your Customers the Information They Need
How many times have you searched for a how-to article or looked for the answer to a question, only to end up on a blog article for a particular company? Determining what questions people are searching for answers to, and then posting articles that answer those questions, can bring in new customers. If someone searches for “how to make bread” and ends up on a local bakery’s site reading an article on sourdough starters, they may decide to patronize that bakery at a later time, all because they found the information they needed.
Copywriting Can Set You Apart
Placing well-written, detailed copy on your site can help you stand out from competitors. If your customers are trying to choose between two companies, they’re likely to go with the one that has the most information on the topic they’re searching for. In addition, that information needs to be presented in an organized and professional manner. Having well-written copy is like putting your best foot forward. It shows potential customers that you know what you’re doing and that they can trust you to do it well. Attention to detail is very important, and copywriting allows you to highlight the details of what your company does.
Build a Brand Image
Establishing a brand image is a vital step in connecting with your customers, engaging them, and ensuring brand loyalty. Spend some time considering who you are and how you want your company to be represented. What kind of image are you trying to put forward? For some businesses, a take-charge, authoritative, “you can count on us to get the job done” image is best to build trust with customers and make them feel safe having chosen your product or service. For others, a softer, more nurturing approach is necessary- assuring your customers that you will take care of them and their family and cultivating a friendly, easygoing relationship. It all depends on what industry you’re in, where you’re located, and who your target audience is. Copywriting is a great way to put that image forward and make sure your site communicates who you are as a company.
Good Copy is Persuasive, Not Pushy
The line between persuasion and pushiness can get thin at times. It’s your job to make sure your copy doesn’t cross it. Good copy is persuasive and nudges your customers towards using your business, but it doesn’t use scare tactics or too much pressure- this can scare customers away. Make sure that your copy reads in a gently persuasive manner. Articles and other copy on your site should be persuasive enough to get the general point (that your business is the best choice) across, but not so pushy that you turn your customers off and send them running towards a competitor.
Does Your Website Need Copy?
Blue Ridge Media Company is here for you! Our team of experts includes copywriters who can deliver easy-to-read copy that fits your brand identity and appeals to new visitors and loyal customers alike. Contact us through our website or by phone at (888)-535-2762 today!
