Words are a powerful thing. Great ones can brighten someone’s day, while rude ones could very well spoil it. It’s similar for businesses: the right language could help your business excel, but one wrong statement could tank your progress. Since copywriting is all about language, it’s your key to finally winning over new customers. Words are the backbone of marketing, and writing good copy (or having copywriting services on your side) will strengthen it.
You could use an attractive business logo, implement flashy online advertisements, and have exciting products/services to provide, but if your words aren’t convincing, you won’t get far. There are many crucial aspects of marketing, but copywriting lays the foundations for successful marketing campaigns, and for good reason. That’s why you should know the different forms copywriting can take and how you can successfully implement it.
Copywriting is Everywhere
Copywriting is the creation of advertisement headlines, SEO-focused blog articles, engaging website copy, and anything in-between that’s meant for advertisements or organic exposure. Having a way with words is a timeless skill, as is good marketing – but both have been united in the form of copywriting for quite some time. There’s lots of resources on how to be a better copywriter, but here are just a few ideas of how it can benefit your business.
Paid Advertising
Advertisements in a paid campaign – such as a mobile ad campaign – rely on memorable headlines and slogans. This is an important example of copywriting, because even a really short headline could take lots and lots of thought to pull off correctly. A little patience can go a long way into improving profits when you have to pay for every click!
Whether your ads are on Google, social media, or mobile apps, the common goal is usually conversion. You need to draw the viewer in by showing them you have what they want (or convincing them to want what you offer). Try appealing to emotions or using humor in your headline to seal the deal and get prospects to read the rest of the ad.
Email Campaigns
Email campaigns are slightly different. On top of a subject line that hooks the attention of the reader, you need a content-filled body that unites calls-to-action (CTAs) with a concise message to readers. This means clickable buttons, well-chosen images/graphics, and – of course – text that sells it all. So, before you even try designing an email, draft the copy!
Just like with ads, what you write depends on the email’s purpose. Copy for a new brand’s cold email campaign will be vastly different from the offers you’d send to an established store’s rewards-club members. Keep drafting your copy until you’ve hit the spot – and try getting another pair of eyes to look over it!
More Than a Campaign Tool
Marketing campaigns are not the only way your copywriting can shine – it can benefit your site, too. Why not reinforce your campaigns through written content? It’s a fantastic way to increase engagement, and it can act as organic advertisement. If a gorgeous email isn’t quite enough for a prospect, a well-written article could help seal the deal.
Try writing blog posts! If you take your time writing content that informs your audience (and use effective SEO techniques), then you can get traffic to your site organically. Blog copywriting takes patience – you need to use simple wording, an approachable voice, and naturally-placed keywords. Once you master this, you’ll be reaping the benefits in no time! While you’re at it, try combining blog-writing techniques with email copywriting to make newsletters for your clients. You’ll maintain engagement through people’s inboxes and keep a hold of your audience’s attention.
Looking for Copywriting Services?
At Blue Ridge Media Company, we write words that convert. Let us help you with writing blog articles, emails, and advertisements in order to sell your brand. BRMC has you covered when it comes to all sides of digital marketing: copywriting, email marketing, web design, and so much more. Simply contact us online, or call us at (216) 233-3009!
