By: Marco Balic

Not as personal as text messages, but more than mere digital flyers – emails are key to building and engaging with your audience. A study by McKinsey & Company concluded that, when it comes to acquiring customers, email marketing is 40x more effective than Facebook & Twitter marketing combined, even in an age ruled by social media. This shows just how important emails are when it comes to effective lead generation.

But how do you start this type of marketing campaign? Making one isn’t a single-step process – at least, if you want it to be as successful as possible. A little bit of patience will go a long way into generating leads for your business through email marketing.

Making an Email Marketing Campaign

Copywriting, branding, and a whole lot more come into play when you’re trying to market through people’s inboxes. The average ROI of email marketing lept from about 32x in 2018 to 42x in 2019, based on data from the Data & Marketing Association