By Marco Balic
Smartphones are a part of our regular lives. People can’t go a day without checking theirs – and that makes for great marketing opportunities. Through mobile advertising campaigns and geofencing, all those ads in your favorite pocket-sized games and news apps could be yours!
Promoting your brand on desktop remains important, but mobile devices are a game-changer. In a 2018 report from the Interactive Advertising Bureau, mobile advertising consisted of 65.1% of all internet ad revenue, and that number shows no sign of stopping. Those must-have games, social networks, and news outlets on people’s phones are vehicles through which you can drive up exposure and sales!