Have you ever had an advertisement pop up in the middle of your mobile game? Your business could be taking advantage of that valuable advertisement space through geofence marketing. Geofencing, or location based marketing, gives businesses the opportunity to serve display ads to potential customers within popular apps on cell phones and tablets. 

Understanding Geofencing

So how does geofencing actually work? Geofence technology draws a virtual perimeter around real life locations such as a physical store or city block. These geographic “fences” can also be customized to be drawn around the perimeter of a business. It can also be set to a certain radius around a location. These locations can be set all the way down to 0.1 miles. The geofence technology then uses their location based services to track when a user enters or exits the set perimeter. Then the ads are displayed to the user via their smartphones or tablets when they are in a certain location or can follow them and serve them ads about your business for a set amount of time after visiting.The geofence technology can only occur if a customer gives an app permission for their location and data to be tracked. 

Target Precise Locations

Since geofence technology allows you to set your targeted perimeter all the way down to 0.1 miles, you are able to focus on precise locations. This means you can target specific retail locations, restaurants, neighborhoods, and even your competitors’ locations. Creating personalized advertisements for each location you target can improve your chances of people clicking on your ad. 

For example, say you own a sporting goods store in your city. You could use geofencing marketing to serve personalized advertisements to people who visit a Dick’s Sporting Goods or another large chain sporting goods store near you. This would help get your ads in front of local customers who are looking to buy similar goods that you sell. It essentially increases the possibility of people going to your store instead of your competitors. 

Uses Popular Apps

Nowadays, most people cannot go anywhere without their phone. The average person typically checks their phone around 50 times a day. Imagine if your company could be displaying advertisements throughout all the times people check their phones or play games throughout the day. Luckily, geofencing uses popular apps to target prospective customers through mobile advertising.

Here is a list of just some of the apps that geofencing can reach your potential customers on:

  • Kim Khardasian: Hollywood
  • The Weather Channel
  • Words With Friends
  • Fox News
  • CNN
  • CBS Sports
  • New York Times
  • GasBuddy
  • The CW