The business world and digital world seem to grow more and more reliant on each other. Nowadays, you need a good online presence. It can help your business immensely. It has become increasingly important that your business has a professional website. Here are what aspects go into a professional site and why your business should focus on web development and get a professional website.

Good Design

First, if you want to get the most you can out of your business’ website, it will need to be done correctly. There are a lot of criteria that go into creating a good website, but before anything else, it needs to be well designed. If your website is poorly designed and hard to navigate, you may find that it will negatively impact your business. Poor design causes your users to distrust the reputation of the company. This may cause consumers to go to a competing business with a better designed website.

Having your website easy to navigate is another essential for a professional website. If your website is hard to navigate, it will lead to frustration and confusion for the user. As mentioned before, a bad design will most likely lead to losing potential customers.

Mobile Friendly Web DevelopmentWeb designer working on a phone and tablet

Another factor companies need to account for is the number of mobile users on the internet today. With most web browsing now done on smartphones, your company needs to have a responsive website. What is a responsive website? In general, it is a website that can be viewed on both desktop browsers as well as mobile & tablet browsers. Along with the need to be viewed in mobile, it also must be usable for the mobile consumer. Some issues that may come up while creating a mobile version of a site is not having easily clickable buttons or having text poorly displayed on the page. If there are issues like this on a mobile site it will have the same effect as having an unappealing designed desktop site.

Website Content

Once you have all the designs for mobile and desktop sorted out, then it is time to work out what content you have on your site. This may seem simple but there are some things your company will want to consider. You will want to display what your company offers and give the consumer a clear overview of that. Along with the informative website content you need to give the consumer CTA’s also known as a call to action. This tells the consumer how to reach you and potentially do business with your company.

Website SecurityTwo designers working on website design with a tablet

Another factor that needs to be considered is the security of your website. Obviously, if there are security issues it can put your company at risk. Potentially, you also could put your consumers at risk as well while they are using your site. What can help with this is making sure your company is using things like a Secure Socket Layer. A Secure Socket Layer (SSL) makes connections to sites more secure and protects data. Most modern browsers now show the user if your site is using an SSL by showing a lock in the address bar. Alternatively, it will have a red slash through the lock to indicate that the site is not safe. This can also cause a loss in potential customers because they may not trust the site.

When looking at web development overall, you see that there are a lot of little things that can have a big impact on your business. If one of these things are missing, it can cause you to lose several potential customers. On the other hand, if everything is perfect it can be a very powerful asset for your business.

In Need of Web Development Services?

Blue Ridge Media Company is a digital marketing company that serves the Greater Cleveland area with marketing services to help any business or company with their professional website! Visit our website to check out our portfolio and past work, or call (888) 535-2762 today!