Ever since the digital age began to take off, social media marketing has been an important part of running a business- especially now. Social distancing is placing plenty of restrictions on how you can reach customers, making social media even more important to reach and retain customers. There are a lot of ways to enhance your social media marketing and bring more customers to your website, which can, in turn, boost your conversions. Read on for 5 tips on how to improve your social media marketing!
Tip 1: Engage With Customers On Multiple Platforms
One of the most effective things you can do to enhance your social media marketing is to rely on different platforms. People tend to be selective about which social media platforms they use. Depending on their age, a person might prefer Facebook over Twitter, or vice versa. It’s always safest to spread your message as widely as possible. If you limit yourself to only advertising on Facebook, you may be missing out on reaching the younger generation. If you rely on influencer marketing through platforms such as Instagram, you might be alienating your older, less tech-savvy customers. However, be careful not to copy and paste the same advertisement on every social media channel- you’ll need to adjust your messaging to suit each platform. You won’t reach Facebook users in the same way you’ll reach Instagram users.
Customer service is key. Your customers need to be able to reach you if they have questions or problems. That’s why it’s a good idea to hire a full-time social media manager who can be there to answer customers’ questions when they have them. If you have a Facebook page set up for your business, your response times are usually displayed there. If a customer sees a fast response time on your page, this may make them more likely to reach out, knowing that their question will be answered quickly. The same goes for Twitter. Replying to your customers in a timely manner on social media will give them a more positive impression of your brand.
Tip 3: Be Inventive With Your Marketing
Creativity is a must when it comes to social media marketing. People