Ever since the digital age began to take off, social media marketing has been an important part of running a business- especially now. Social distancing is placing plenty of restrictions on how you can reach customers, making social media even more important to reach and retain customers. There are a lot of ways to enhance your social media marketing and bring more customers to your website, which can, in turn, boost your conversions. Read on for 5 tips on how to improve your social media marketing!
Tip 1: Engage With Customers On Multiple Platforms
One of the most effective things you can do to enhance your social media marketing is to rely on different platforms. People tend to be selective about which social media platforms they use. Depending on their age, a person might prefer Facebook over Twitter, or vice versa. It’s always safest to spread your message as widely as possible. If you limit yourself to only advertising on Facebook, you may be missing out on reaching the younger generation. If you rely on influencer marketing through platforms such as Instagram, you might be alienating your older, less tech-savvy customers. However, be careful not to copy and paste the same advertisement on every social media channel- you’ll need to adjust your messaging to suit each platform. You won’t reach Facebook users in the same way you’ll reach Instagram users.
Customer service is key. Your customers need to be able to reach you if they have questions or problems. That’s why it’s a good idea to hire a full-time social media manager who can be there to answer customers’ questions when they have them. If you have a Facebook page set up for your business, your response times are usually displayed there. If a customer sees a fast response time on your page, this may make them more likely to reach out, knowing that their question will be answered quickly. The same goes for Twitter. Replying to your customers in a timely manner on social media will give them a more positive impression of your brand.
Tip 3: Be Inventive With Your Marketing
Creativity is a must when it comes to social media marketing. People scroll through social media for hours on end, and they’ll tend to skip past something and not engage with it if it looks like every other post they’re seeing on their feed. Be sure that your marketing posts stand out. Try to use bright colors and come up with unique ideas for graphics and such so that your posts don’t just blend in with everybody else’s.
Influencer marketing isn’t just for selling detox teas on Instagram. When you think of influencer marketing, your mind may jump to companies who are marketing to the younger generation- however, the term “influencer” isn’t reserved for 20-somethings. Anyone can be an influencer if they’re in a position of popularity and trustworthiness. Look carefully at the age groups to whom you are trying to market your products or services, and figure out some influential people in that age group. For example, Jamie Lee Curtis is an influential person for those in the 50-70 age group, which is why she does commercials for Activia yogurt. Reach out to potential influencers and see if they’re willing to work with your company!
Tip 5: Encourage Sharing
Word of mouth and shares from your customers are extraordinarily valuable. People tend to trust their friends and family when they recommend products, so customers sharing your posts is possibly the most important part of having social media! Be sure you provide the ability to share posts and products. Place easily-accessible “share” buttons on your posts, including options to share to Instagram, Twitter, Facebook, and other social media outlets as well as email and link sharing.
Bonus Tip: Contact Blue Ridge Media Company
Contact Blue Ridge Media Company for all the help you need with your social media marketing! Our team of experts can help make your social media pages the best they can be, increasing customer engagement and web traffic. Feel free to contact us through our website or by phone at (888)-535-2762.