By: Jessica Sims
Now that most people are working from home, let’s discuss the practical solutions to utilizing your digital marketing strategy during this time of quarantine.
Do not stop interacting with your customers. Now is the time you really want your customers to see you. How a business treats marketing can make or break them. The answer in these times is to not stop marketing. However, for many businesses it may be a good idea to re-assign the existing marketing budget (like the budget for events or billboards) to different digital channels.
The Power Of Social Media During Quarantine
Whether using Google, Facebook, or another online platform, you can reach out to your current and potential customers with customized content. Since people are staying at home right now, they are more likely to engage with your social media content. Spend some time brainstorming how your company can create new content for all your digital platforms.
- What is your business doing to help the community?
- How do you want your customers to think of you during this crisis?
- What are you doing to make life easier for your customers?
By replacing your branding and messaging from sales-driven to general concern and care, you can impact the thoughts consumers have about your company. For example, if your brand is focused on recreation, you can d