My Website Needs SEO…
Over the past several years, there have been numerous changes to how search engines operate and from this has emerged the term SEO, or search engine optimization. In order to gain online traffic to any domain, SEO has been labeled a “need” and thus has been a growing trend for many digital marketing firms to offer “SEO Services”. SEO is complex and is an abundance of techniques and strategies that cannot be placed under one umbrella.
What is Search Engine Optimization [SEO]?
The term SEO, or Search Engine Optimization, is a broad general term that is focused on the marketing routine of growing visibility in organic or non-paid search engine results. It requires creative and technical strategies to drive traffic, improve rankings, and increase brand awareness on search engines.
Why Does Everyone Feel Like They Need SEO?
Everyone that owns a domain and is promoting their brand through their website should indeed have their presence optimized for commercial search engines. Majority of online traffic is guided by sites such as Google, Bing, and Yahoo!. It is the primary source of navigation for most internet users. This is true for all web platforms, even if a site is strictly content, products, services, or anything else.
Google, the most popular search engine of all time, has grown in sophistication over the years. Starting their ranking algorithm with citation notation, gradually growing toward authority, and now holds the most unique and powerful search algorithms in history. This search algorithm is ever changing and many other search engines have a difficult time marking its relevance next to it. Google’s search algorithm presents a challenge for any small business owner and oftentimes forces them to seek help with digital marketing just to be seen amongst the masses.
Everyone wants to be the top amongst the hundreds or thousands they compete with and the only way to do that is with search engine optimization.
So I need SEO, but what aspects of SEO are right for me?
As a digital marketing firm, we get this statement often:
“I would like to purchase SEO.”
Plain and simple, it sounds. With any large marketing firm, you receive the promises of ongoing SEO support. Since BRMC is a small, more personalized digital marketing firm, after we get this statement, we like to ask our clients:
“Great, what are your goals with SEO?”
We often receive answers like “I would like more leads” or “I would like to be the #1 [blank] in Cleveland”, or even “I would like more local business”. All very establish and clear goals that a company may be looking toward and with SEO, those goals can be within reach.
But what many people don’t tell you, is that certain aspects of SEO are needed for each of these different goals and you don’t need to pay a lump sum for what most marketing firms call “SEO services”. When you do pay for the general “SEO Service”, do you know what you are paying for? Page optimization? Blogging? Location Sync? Backlinking? Paid Search Results? Let’s hope they aren’t keyword stuffing [this is an old strategy and can extremely penalize a site].
Have an open conversation with your digital marketing team about what aspects of SEO are right for your goal. If they are unwilling to be open about what their SEO services entail, you may want to look elsewhere.