Everyone has asked themselves, “what marketing platform has the best conversion rates?” These platforms range from websites, landing pages, PPC ads (paid advertising), organic search (SEO), to everything in between. You may be confused on which marketing platform to spend more money on, or focus more of your time on. In order to get the best results out of your marketing efforts, you need to know exactly where your leads and conversions are coming from. That is why phone call tracking is even more important in today’s business world.
Popularity of Smartphones
In today’s society, it seems like everyone is using their smartphones for almost every aspect of day-to-day life. If most people are not using their laptops during school or business, it seems like their phones are their main source of contact and searching the web.
Calling businesses directly through smartphones have proven to be the best and easiest way to contact businesses fast. In fact, according to Google, “70% of mobile searchers have used click to call to connect with a business directly from the search engine results page.” That is why being able to track where your phone calls are coming from are so important, especially from your Google My Business account.
Most Valuable Conversion
Phone calls have proven to be the most valuable in terms of conversions because they are more likely to end with a reliable lead. This is because phone calls automatically require the customer to put in more effort than an action like filling out a contact form. It shows that they are more interested in your company’s products or services right from the get go. Being able to track where your phone calls are coming from will not only give you a competitive edge, but improve your overall conversion rates.
Maintain Strong Brand Image
Providing your prospective customers with an easy way to contact your business is very important. If they do not have the ability to get in touch with your company through phone, it will result in less business. According to Google, 47% of mobile searchers say that will be more likely to explore other brands if a business does not have a phone number associated with them. Not giving access to a business phone number associated with your brand will automatically hinder your brand’s image, why would you want to take this risk? Not only are you hurting your brand’s image, but you are hurting your overall conversion rate as well.
Achieve The Best Results
In order to get the most accurate conversion tracking results, you need to track every single conversion possible. Allowing your phone calls to be tracked, will provide you with crucial data that will help you better improve your marketing campaigns in the future. Phone call tracking provides you with the ability to produce reports that show exactly where the leads came from. These reports include specific data such as how long every phone call lasted and even the exact keywords that allowed the conversion to be possible. Knowing that phone call tracking can provide you with this crucial data, why would you not want to take