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What You Need to Know to Prepare for iOS 14 Changes
Apple is preparing to change the way things are done with their new iOS 14.5 software update. Among fixing bugs and issues, this new iOS update affecting Facebook ads will also affect privacy and the [...]
What Features Does an Effective Small Business CRM Have?
Why Small Business CRM Systems Matter Customer Relationship Management (CRM) helps businesses organize and manage customer data. Within a CRM system, a small business can manage their sales, communicate with their team members, integrate social [...]
What is Search Engine Optimization?
Creating and starting a business can be a huge undertaking. From coming up with the capital to designing a logo to building a website, there are several steps you must take to make your new [...]
Phone Call Communication Isn’t Outdated
By: Sarah Lowe In the age of social media and online marketing strategies, a common form of communication is being thrown by the wayside: phone calls. There are many benefits to phone call communication that [...]
Challenges Businesses Face With Per User and Per Contact Pricing
Customer relationship management (CRM) is important for small businesses, as it allows you to monitor and analyze how customers interact with your company. There are many companies that have created software that helps make small [...]
How To Optimize Images For Better Search Engine Optimization
By: Sarah Lowe Nowadays, images are a consistent part of our everyday lives. Think about how many times you come across an image and how much difference a photo makes in understanding a concept. Optimizing [...]
Where Do I Start? An Intro to Small Business Marketing
So, where do I start? That’s one of the most common question small business owners have once they’ve established a business or for businesses they are in the process of establishing. That question is similar to asking “what’s the right way to get there” without specifying where ‘there’ is so we’ve come up with a series of articles, videos, and podcasts to point you in the right direction.
Our entire series is based off questions asked by clients, prospects, and friends so feel free to submit your marketing questions for a chance to have them answered!
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PPC Landing Page vs. Website Homepage: Where to Direct Your Ads
If you're an online marketer, you know the importance of directing your pay-per-click (PPC) ads to the right landing page. While some advertisers choose to send their PPC traffic to the homepage of their website, [...]
The Role of Paid Advertising in a Comprehensive Marketing Plan
In today's competitive business world, having a comprehensive marketing plan that can lead to increased sales, revenue, and brand visibility is critical. And while many companies might rely on their word-of-mouth marketing or organic social [...]
Understanding the Role of Content Marketing in SEO
Search Engine Optimization (SEO) is one of the most important marketing strategies that businesses use to improve their online visibility. However, not many people know that content marketing plays a significant role in SEO. To [...]
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