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What Features Does an Effective Small Business CRM Have?
Why Small Business CRM Systems Matter Customer Relationship Management (CRM) helps businesses organize and manage customer data. Within a CRM system, a small business can manage their sales, communicate with their team members, integrate social [...]
What is Search Engine Optimization?
Creating and starting a business can be a huge undertaking. From coming up with the capital to designing a logo to building a website, there are several steps you must take to make your new [...]
Phone Call Communication Isn’t Outdated
By: Sarah Lowe In the age of social media and online marketing strategies, a common form of communication is being thrown by the wayside: phone calls. There are many benefits to phone call communication that [...]
Challenges Businesses Face With Per User and Per Contact Pricing
Customer relationship management (CRM) is important for small businesses, as it allows you to monitor and analyze how customers interact with your company. There are many companies that have created software that helps make small [...]
How To Optimize Images For Better Search Engine Optimization
By: Sarah Lowe Nowadays, images are a consistent part of our everyday lives. Think about how many times you come across an image and how much difference a photo makes in understanding a concept. Optimizing [...]
Bing Ads vs. Google Ads – Pros & Cons
By: AJ Fisler The digital age is here and inescapable, and along with it are new ways of advertising and marketing. The internet has grown into a world of its own where businesses can take [...]
Where Do I Start? An Intro to Small Business Marketing
So, where do I start? That’s one of the most common question small business owners have once they’ve established a business or for businesses they are in the process of establishing. That question is similar to asking “what’s the right way to get there” without specifying where ‘there’ is so we’ve come up with a series of articles, videos, and podcasts to point you in the right direction.
Our entire series is based off questions asked by clients, prospects, and friends so feel free to submit your marketing questions for a chance to have them answered!
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The Dos and Don’ts of Hyperlocal Social Media Marketing
Social media has become an incredible marketing tool. It allows businesses to connect with their customers in ways that were once impossible. With the advent of hyperlocal social media marketing, businesses can reach customers in [...]
Paid Advertising vs. Organic Reach: What’s Right?
In today’s digital age, businesses are constantly trying to find the most effective ways to reach their target audience. One of the biggest debates in the digital marketing world is whether to invest in paid [...]
PPC Landing Page vs. Website Homepage: Where to Direct Your Ads
If you're an online marketer, you know the importance of directing your pay-per-click (PPC) ads to the right landing page. While some advertisers choose to send their PPC traffic to the homepage of their website, [...]
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