By: Cecilia Bennett

If you are running paid advertising campaigns with no quality leads, it may be time to invest in organic SEO services. Not only will you save money, but it is proven that search engine users typically trust organic search results over paid advertising. Would you rather click on an advertisement that a company paid for, or click on a company that reached the top of the results page through their own research and dedication?

What are Organic SEO Services?

Organic Search Engine Optimization (SEO) services are used to improve your overall organic search engine rankings. The main organic SEO services are the following:

  • On-page SEO 
  • Off-page SEO
  • Blogging
  • Video Marketing
  • Local SEO

On-Page SEO 

On-page SEO includes all the optimized elements on your web pages. These are typically applied in your original website build to gain relevant customer traffic. If these techniques are not active on your current website, do not fret, you can start improving your website today! On-page SEO includes the following:

  • Heading tags (H1, H2, H3, etc.) 
  • Keyword Research
  • Keyword Implementation
  • Meta Title & Description Creation & Optimization

Off-Page SEO 

Off-page SEO deals with optimizing your organic rankings outside of your website. Since off-page SEO is out of your immediate control, it is difficult to manage if you have no experience. However, when implemented successfully, these services help increase your credibility, trustworthiness, and authority in search engines’ eyes. Off-page SEO techniques include the following:

  • Link Building & Backlinks
  • Guest Blogging

Blogging

“Why does my website need blogs? No one is sitting down and reading blog articles anymore, are they? I do not see the benefit of blogs, why do I need them on my website?” 

Marketers hear these types of questions all day long. However, blog articles have proven to be an effective way to implement on-page SEO techniques, without cluttering your main web pages. Apart from implementing new keywords, you can also expand on the keywords that already exist on your website. This will greatly increase your chances of ranking organically. It is important to remember that blogs are written for search engines, more than prospective customers.

Video Marketing

Video marketing has taken the marketing industry by storm. The newer generations, especially Gen Z, have grown up in the age of video marketing, with YouTube, TikTok, Instagram Reels, and others taking the precedence in their online life. Luckily, with video marketing, marketers can simultaneously increase their organic rankings and customer engagement. With the rise in popularity of the video search results page, you no longer have to rely on blogs or web pages alone in order to rank. 

Local SEO

Keeping your local SEO and business listings up to date and properly optimized is just as important as your website in general. Local business listings are typically their first impression of your business, besides your website. If your business listing has inaccurate information, you can lose credibility. Imagine you have your operating hours set at 8am-4pm, but a customer comes into your store at 2pm, and you are closed. They will either want to leave a bad review for wasting their time, or this will discourage them from visiting your business in the future. Either consequence is bad for your reputation. 

Online Reviews

When you are researching a company, what is the first thing you search for? Most consumers go straight to a search engine to research reviews. Even something as simple as having 4 stars, while your competitors have 5 stars, greatly impacts how your business performs. 

Cost-Effective….and Just Simply Effective

Would you rather invest in an SEO-optimized blog article that will be on your website forever, or pay for an expensive paid advertising campaign that only lasts as long as your budget? Not only is running organic SEO services less expensive than paying for a full advertising campaign, but it is also the most effective way to grow your company long term. Organic SEO services allow you to have something tangible on your website for years to come. This is another reason why organic SEO services are such an important route to take for your business, especially if you are a small business.

Need Help With Your Organic SEO Services? 

We understand that playing the long game with organic SEO services can be an investment, but our team at BRMC is here to help you along the way! BRMC specializes in website design, SEO, blogging, and local SEO. Contact us at (216) 233-3009 or visit our website to learn more about the organic SEO services we offer!