Search engine optimization (SEO) has become a highly valuable and necessary component of digital marketing. The purpose of SEO is to hit target areas that search engines look for when deciding where to rank websites. You can affect your SEO ranking with small business marketing tactics to have your website rank even higher. There are some important elements you should make sure you include when focusing on your own search engine optimization. 

Important Elements

There are several different aspects and elements search engines consider when ranking websites. However, to help small business marketing, they can be grouped into 2 main categories: on-page SEO and off-page SEO. 

On-Page SEO

On-page SEO elements are the pieces incorporated into search engine optimization that come directly from your website, usually “on the page” in the form of text or buttons, etc. 


Keywords are “key” to building search engine optimization for your website. Focusing on keywords relevant to your business, services and products will help you rank organically on search engines, without having to spend money. However, these keywords need to be implemented “organically” into your website, otherwise the search engine will see that you’re trying to cheat the system. Introduce your keywords early on in the text of your site and in headings and subheadings as well. 

Meta Titles and Descriptions

When you search something that ranks well, due to its search engine optimization, you will see 2 different types of text associated with each result from your search. The firs