By: Marco Balic

Over the past couple of decades, using social media to stay in touch with others has become a way of life for many. Whether you’re scrolling through your Twitter feed, sending pictures to friends on Snapchat, or building your network on LinkedIn, connecting with people online forms daily routines that are here to stay. But what if your business could enter into someone else’s social media routine?

Social media management unlocks a new way to grow your business and connect with your target audience. If you’re a small business owner, regularly managing social profiles for your brand (on top of your brand itself) seems daunting. However, with the right tools and goals, it is well worth it! If you want your business to stay connected and grow during times of social distancing, social media marketing is not just a luxury – it’s a necessity.

The Power of Social Media Management

The most important reason for any type of marketing is to generate leads, and this does just that. What makes it different from an email campaign or paid advertising is that people will be viewing posts from your profile: a representation of your entire business. That representation carries with it company and business status, photographs, and much more to engage with an audience on a more personal level than other forms of marketing.

Creative Ways to Grow Your Audience

Social media is all about personalization. It’s the perfect opportunity to have some fun: interact with your followers, use emojis, and maybe share some memes related to your services. While you should make sure your language and graphics align with your branding and target audience, don’t forget to use a lighthearted approach. Share a pet pic or a helpful article. Make spotlight posts about each of your staff members. Give a shoutout to a business partner. There’s lots of ways to grow your audience and engage with it!

Memes can help convey messages in an engaging way. Just take a look at these ones from the Instagram page of Bed Bug BBQ, a bed bug exterminator:

Memes are a simple and hilarious way to share what your business is about. This makes them great for capturing people’s attention while they’re scrolling through their Instagram feed. Don’t be afraid to have some fun!

Communicate With Your Audience