By: Cecilia Bennett

Contrary to popular belief, blogging is not dead. Many small businesses are taking advantage of blog posts to add additional value to their website. Blogging allows businesses to generate more organic visibility and brand awareness to prospective clients. Blog posts are a great way to continually create informative content for your customers to learn more about your business, products, or services.

These are the top 5 ways a blog adds value to your website:

1. Improve Your Search Rankings

SEO, or search engine optimization, is the practice of ensuring that your website content can be found easily by search engine users and consumers.This means you are receiving organic exposure on the search engines through your website’s content. Blogging is a great way to boost your search rankings and create more brand awareness. When you create relevant content throughout your blog posts, your SEO keywords will allow you to rank higher in search engine results. Blog posts are great ways to naturally input your keywords, without forcing them throughout your website content.

2. Establish Industry Authority

Your website is supposed to effectively inform your customers about your business’ products and services, and what better way to achieve this then by posting consistent and informative content. When you post informative blog posts for your current and prospective clients, you are able to better establish your business as an industry expert in your field. Being able to share your industry knowledge with your customers on a consistent basis, creates stronger customer relationships. Your prospective clients will also be able to trust your business easier, which in turn will lead to more business. 

3. Improve Overall Website Content

Quality content is the best way to get the most out of your organic search rankings. What better way to create quality content, then by posting consistent blogs to your website. The more quality content you have throughout your website, the better your website will naturally rank. Creating fresh new content for your website will keep your website more relevant in not only the search engine rankings, but also in your customer’s eyes. 

4. Increase Website Traffic

When you are posting consistent blog content, you are giving current and prospective clients a reason to keep coming back to your website. The more people that visit your website, the better your chances are to create new customers. Consistently blogging will create top-of-mind awareness, which will not only effectively increases your overall website traffic but also generate more brand familiarity.

5. Convert Leads

Every time you post a blog post, you are allowing more prospective clients to gain access to your website. Since blog posts generate organic traffic to your website, it is the perfect opportunity for you to convert this traffic into leads. Getting people to visit your website is the first step to convert leads. Blogging allows your business to have an easy way to bring people to your website, without having to pay for advertisements. This simplifies the transition to convert the people reading your blogs to paying customers. 

Your Future Copywriting Team

Are you looking to add a blog to your website? Blue Ridge Media Company helps make the most out of your website content for the best search engine ranking results. By letting BRMC manage your blog, you can be sure that it will pull valuable search traffic and visitors will be more attentive to your site. Check out our copywriting and blogging services to learn more about how we can improve your overall website traffic. Contact us and give us a call at (888)-535-2762 to start creating blog content today!