By: Cecilia Bennett

First impressions are so important. That being said, your website is usually the first thing a prospective customer will interact with regarding your business. It is one of the first representations of your brand. This makes your website the most important aspect of your business. A website is like your business’ digital storefront, it shows the customers what they should expect before doing business with your company. In order to make a great and memorable first impression, it is significant to have a website that is up to par with today’s industry standards.

You may be asking yourself, should I just save money and create my own website? Or should I hire a company to make a website for me? This decision can be a tough one to make and should not be taken lightly.

If you are trying to decide whether to pay to have a professional build your website versus building one yourself, we have some helpful information to guide you along the overall decision process:

Worthwhile Investment

Getting a professional-built website is more affordable than people make it out to seem. When you factor in the cost and time people put into a home-built website, you could have saved time by just investing in a professional-built website. Allowing a professional company to take care of your website design, allows you to have more free time expanding and growing your business.There is no need to put your precious time in trying to create a website using complicated programs and codings. A professional-built website provides a significant return on investment which makes it worth the overall price. You can save a lot of your own time and stress by handing over the website reigns to a trusted and reputable website design company.

Support Team

Along with your professionally built website, you will have access to a team that provides hands on personalized support throughout the entire website design process. If you were concerned about not being able to keep the ownership of your domain name and design, there is no need to worry! If you get a professional-built website designed, you will still have complete control of your domain name and ownership of the overall design.

Search Engine Optimization

Your overall website traffic and search engine rankings are determined by how many consumers visit your website. When you use effective Search Engine Optimization on your website, it allows your company to generate more leads. It is crucial that your website is built with SEO attributes for visibility. Why spend time building your own website when people might not find it in the first place?

This is why Search Engine Optimization (SEO) is such an important step in the website building process. If you do not have any prior background knowledge of how to implement aspects of SEO on your site, it can prove to be quite confusing to perform. Without professional help, your search engine rankings can decline or not be visible to traffic at all, which will result in less organic customer leads. Professional companies have access to key knowledge to help your business have a higher website visibility, ranking, and traffic within search engines. Search Engine Optimization (SEO) allows your website to gain the necessary brand credibility within the search engines and enables your company to rank higher in the search results. In order to take advantage of all the SEO benefits it is crucial to trust a professional company to perform the task to get the best results.

Lead Conversions

If you choose to use a home-built website application like Wix or Squarespace you may think it will save you time and money in the long run, but it may result in a loss of customer leads. When website designers and professionals build websites, like Blue Ridge Media Company, lead generation is at utmost importance. Objects, actions, and placements of important elements of a site are all placed strategically in order for a prospective customer to perform an action, whether that be filling out a form or calling. You can also opt-in to receive additional services such as lead generation tracking and location sync, which gives you as the business owner more data and insight as to where your business is coming from.

Website Safety

Using a professional-built website will provide you with the necessary safety your website desperately needs in a day to day basis. A professional company will be able to maintain and update your websites on a day to day basis. This allows your website to stay working smoothly without any hassle on your end. If a home-built website runs into any maintenance or safety issues and you do not know how to fix the problem, you might end up losing out on prospective customers. Professional-built websites come with a team to back you up and help you through any problems that arise. Professionally built sites also include additional safety securities and preventatives to ensure bots and hackers don’t take advantage.

Trust A Professional Company

If you are thinking of getting a professional website built, look no further than Blue Ridge Media Company in Lakewood, Ohio. We are the last marketing company you’ll ever need, and we are here to help you throughout the overall website design process. You can trust our team members to create your dream website, without any hassle on your part. Check out our website  portfolios, and give us a call today at (888) 535-2762 to set up a website evaluation or initial meeting.