Advertising online is the quickest way to get your business out in front of your customers. Whether it’s on one platform or several, targeting your audience and converting those into active customers is the goal. When faced with the choice between Google’s two programs, Google AdWords and Google Smart Campaigns, it comes down to what you’re looking for in your business. If you’re looking for details on Google AdWords for Cleveland businesses, we’ve got something for you.

Control

Google AdWords for Cleveland businesses are easy to control. This is the biggest factor for both programs. AdWords allows control over everything. You get to make decisions on how focused you want to make your campaign, how many keywords you’re bidding on, and how you want your analytics and data reports customized. You’re able to get as specific as you would like when it comes to narrowing down a type o