By: AJ Fisler

The digital age is here and inescapable, and along with it are new ways of advertising and marketing. The internet has grown into a world of its own where businesses can take advantage of this new realm to advertise their products or services. This new plane of existence can be overwhelming and intimidating if you haven’t begun navigating it on your own. Or, if you are already familiar with digital marketing, we can still help you choose the best method for your business or enterprise. 

The first tip we can give is that most successful businesses use both Bing Ads and Google AdWords in some sort of combination together. Since Google and Bing advertisements market to slightly different audiences, it’s recommended to use both to expand your business’s reach to its fullest. Nevertheless, here are some pros and cons of both Bing Ads and Google AdWords.

 

Magnifying glass over Google search bar home page

Google AdWords

Pros:

Reach:
The reach of Google AdWords platforms, Display Network and Search Network, access a broader range, and usually younger audiences, than Bing.

Targeting:

Google AdWords provides several different targeting categories for audience and content. Here’s a quick list of some of the targeting they offer:

  • Audience Targeting
      • Demographics
      • Affinity
      • In-market
      • Custom intent
      • Similar audiences
      • Remarketing
  • Content Targeting
    • Topic
    • Placement
    • Keywords
    • Display expansion for search

Conversion Rates:

With the popularity of Google, AdWords has higher conversion rates than Bing and higher quality traffic that comes with a higher conversion rate. 

Phone Call Advertisements:

Google makes it easier for advertisements that offer phone numbers or calls. Not only does Google allow you to select and call a number from your device through an advertisement, but Google will only show the number when call times are available and if the device searching the advertisement can make a phone call. 

Cons: