Registering for a Google Analytics account is crucial if you want to know the activity of your website and its visitors. It tracks and compiles organic search (SEO), paid search (PPC), social media, referrals (backlinks), and direct traffic throughout your website into one easy digital marketing tool. Knowing how well your advertising campaigns are performing are essential to understanding what works best for your company. It is important to gain a better understanding of Google Analytics in order to get the most out of this vital digital marketing tool.
What is Google Analytics?
Essentially, Google Analytics is a free digital marketing tool available to gain a deeper insight on your website visitors. Once you apply your unique tracking code to your website, Google Analytics will start collecting data for you without any extra effort on your part. It also prepares valuable reports for you without any delays.
Google Analytics collects data about your website visitor both before and during their visit to your website. This means you are able to know where the unique visitor came from, their demographics, how long they stayed on your site, what was their first and last page they visited, and lots of other valuable information. When Google Analytics provides you with all this information, you are able to more effectively gauge the effectiveness of your website and more accurately target website visitors.
Have you ever wondered why you aren’t converting any leads off your website? Google Analytics will help you figure out the problem. For example, it will give you a detailed report about which of your website’s pages are experiencing higher than normal bounce rates. This will help you understand the best route to fix your website to either be better optimized or more appealing to your future visitors. Google Analytics also provides you with customer engagement data. This allows you to see which content aspects of your website that your visitors interact with the most.
Having the ability to find out which unique visitors are actually converting on your site is valuable information. Google Analytics not only gives you access to which visitors are converting but exactly which action was converted upon. You are even able to establish conversion goals for when visitors perform a certain action on your website. For example, if you want to drive people to your website’s contact page, every time someone visits that page can be a goal achieved. Also, if you are utilizing SEO, paid search, or social media marketing you will be able to use Google Analytics reports to optimize your landing pages to achieve a higher return on investment. It enables you to make the most out of your advertising budget.
One of the easiest ways to verify your Google Analytics is through the Google Chrome extension: Google Tag Assistant . Tag Assistant is a free extension for your web browser that helps make sure that your Google Analytics is verified, and installed properly on your website.
When you navigate to any website, all you have to do is click on the extension icon to make sure your Google Tag Assistant is enabled. Then you just have to refresh the page so the extension is fully enabled. This allows the Tag Assistant to alert you if your Google Analytics are active on your website. It will also give you the exact tracking code for your Analytics account.