There are many aspects that come into play when building a new website. Whether it is the design, layout, copy, or images, they all have to work together to get the best organic search results. However, there are some aspects of your website that most people forget can greatly affect their website’s overall search engine optimization (SEO). We have compiled a list of the main website standards to get the most out of your SEO campaign.
In order for your SEO campaign to be successful, your website must be up to the standards set by search engine. This starts with making sure your website has an XML sitemap enabled. Your sitemap is located on the backend of your website, and it alerts search engines which pages are included on your site. This will help your website have higher organic search results because it makes it easier for search engines to crawl and index your site and be continually updated of newly generated content being added to your site. The best way to automatically update your sitemap every time you add new content to your site is to use SEO plugins, especially on WordPress.
Have you ever immediately left a website because the website had a “not secure” warning? That is because the website does not have the safety feature of an SSL certificate to protect their site. When you have your SSL certificate enabled your HTTP traffic will be redirected to HTTPS, which is a secure connection. This helps make sure your customers feel comfortable browsing and purchasing products/services on your site. Also, this is crucial for your website’s organic ranking because search engines like Google are docking website’s organic ranking positions if they are not equipping their sites with secured connections.
Google’s Marketing Platforms
It is pretty obvious that if you use Google’s marketing platforms such as Google Analytics and Google My Business, they will favor your website over people who do not utilize them. That is only one of the many benefits of using Google’s marketing platforms.