By Clara Rodriguez Seto
Being able to generate the right leads is key to getting potential customers to know about your small business marketing. Once you have already started your digital marketing campaign, it is time to work on increasing contact with potential customers. Why would you settle for word-of-mouth to get your business out there?
How Email Marketing Can Help Your Small Business Marketing
60-70% of your business comes from your loyal customers. To keep your customers engaged with your small business and to find new ones, email marketing is crucial. Email marketing is more effective than people believe. One of its benefits is that it can be set up to be automated and can also be sent in bulk.
Keep Your Customers Engaged
To get started with your email campaign for small business marketing first, you need to know what you want to tell your customers and how. Why should they be interested in your products? What is the best way to get the attention of my specific customers? If you don’t want your emails to be received as spam or end up in the trash mailbox, you will have to spend some time designing your campaign.
Create the Right Design
Your main focus when designing your email campaign should be the layout. What is the most eye-catching way to display your content? You will have to use the right font and your own brand or company’s colors. It is important to be aware of what you are transmitting to your customers through the design of your email.